Pankill Campaign
Established the campaign’s comic tone and brand language, setting the visual and humorous direction for the releases that followed.
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Commissioned TV + Web Campaign
Pankill Campaign
A multi-spot TV and web campaign built to turn product advertising into recognizable brand presence.
FormatTV + web campaign
Scope3 spots across 2 years
Audience Response1M+ YouTube views on the top-performing film
RoleBrand concept, production, and delivery
Overview
Campaign overview.
Pankill Campaign brings together three commissioned TV and web spots developed over a two-year period for the same client. From the start, the work was shaped as a longer brand-building campaign rather than isolated product advertising, using cinematic aesthetics, humor, and references to old Greek cinema to create a recognizable tone across releases.
Built around bedbug killers and acaricides, the campaign approached a highly functional product category through character, rhythm, and comedic framing, making the message more memorable and easier to carry across both broadcast and digital placements.
Role
What Thesis handled.
Brand concept, production, and delivery across three campaign films developed over two years for the same client.
Campaign Strategy
How the brand was shaped.
A long-form campaign approach built around cinematic humor, recognizable tone, and visual cues inspired by old Greek cinema.
Audience Response
What the campaign achieved.
Across its digital release, the campaign generated strong public engagement, with one film surpassing 1 million YouTube views and more than 11,000 likes on a media spend of approximately €20,000.
Campaign Films
Three spots across two years.
Selected releases from the Pankill campaign, each extending the same comic brand language across TV and web placements.
Pankill Bedbugs
Extended the same comic brand identity into a bedbug-focused execution without losing pace, recall, or tonal continuity.
Pankill Travel Size
Carried the campaign into a more product-specific format while keeping the same cinematic humor and strong digital traction.
